PLATFORM

Platform is an independent design studio housing a team of strategic and concept-led creatives. Specialising in brand identity, creative direction, digital design, and campaigns, our process involves a variety of creative mediums and story-telling to help establish, refresh and evolve start-ups and existing brands alike.

Porter James Sports

I Love Ugly

Future Co.

Subtype

Stolen Girlfriends Club

Commoners

Earls Collection

East St Hall x Platform

Textile Lofts

Branding & Strategy
Creative/Art Direction
Graphic Design
Content Creation
Physical Activation

Porter James Sports is a New Zealand based label founded in 2020 that draws inspiration from the sport of golf and living a life well designed.

Platform communicated the lifestyle and ideals of Porter James Sports by utilising the full extent of our creative spectrum. This entails creating graphics for their staple garments, planning and executing seasonal campaigns, and creating a physical activation in the form of a temporary store titled "The Porter James Clubhouse".

Creative/Art Direction
Visual Identity
Branding & Strategy
Content Creation

Future Co. is a reinvention of sportswear engineered for high performance with a 100% commitment towards sustainability.

Platform was tasked to create a new identity for Future Co which resulted in a sleek, custom word mark with accompanying symbols communicating the three pillars of the brand’s ethos: Performance, Innovation & Environment. These new graphic elements can be seen applied across all touchpoints of the brand, from the garments, collateral and all digital mediums. We opted to use dark, neutral colours to eminate a feeling of utilitarianism and functionality across all aspects of the brand. New imagery and video was also created to accompany this new identity.

Creative/Art Direction
Visual Identity
Graphic Design
Physical Activation

FIELD was an end of year party curated by Platform and hosted by East St. Hall, one of Auckland’s most revered hospitality institutions. The party was inspired by the obscurity of raves from the early 80s and their underground nature.

Platform created the identity and all supporting graphics which were then applied to posters seen around the city as well as a custom flag that flew outside the venue.

Branding & Strategy
Creative/Art Direction
Visual Identity
Content Creation
Physical activation

Platform Store was an experimental retail concept that ran from 2019-2021. It served as a testing ground for Platform's ideas around product, design, content and creating experiences for the wider creative community of Auckland. During its time, the flagship store housed exclusive brands with a Japanese focus, an in-house label and hosted a multitude of exhibitions and events. The store was fitted with custom, modular steel furnishings created by Saint Leo to compliment the raw, concrete interiors.

Creative/Art Direction
Graphic Design
Content Creation

Earls is a brand founded by Lewi Brown, former National Rugby League star who saw a gap in the oceanic market for sportswear in a luxury context.

Platform was approached by Earls to assist in bringing their brand into a new light and utilised our full service. We delivered with consistent imagery, creative direction and developed graphics for products that became some of their best sellers.

Brand & Design Audit
Graphic Design
Content Creation

Platform was contracted by leading New Zealand menswear label I Love Ugly to portray their brands values and lifestyle through campaign imagery, and product development. We worked in collaboration to create a t-shirt that was included in a 2020 capsule collection and was sold in all their flagship stores and online.  

Creative/Art Direction
Content Creation

Platform worked alongside menswear label Commoners to create imagery that reflects their minimal and functional approach towards garment design. A combination of images that depict the clothes both on and off models help to put emphasis on the detail each garment holds.

Photography

Platform were commissioned by NNN Studio to capture the debut NZ retail location of contemporary streetwear store: Subtype. The space takes inspiration from merging reality with the virtual world as digital elements are applied to parts of the store, along with materials that create a futuristic and industrial feel.

The space went on to win an award from the NZ Retail Interiors Association under the "Fashion & Accessories" category in 2020.

Photography

Platform captured the newly expanded lounge and work areas of Textile Lofts: a premium co-working space based in Parnell, Auckland. Referencing the unique character of the Textile Centre, the space introduces a simple but bold palette of natural materials which encourages a confident and logical approach to co-working and modern business practice.

Photography

Platform worked with infamous New Zealand label Stolen Girlfriends Club on their 2020 collection titled "A Song For You" inspired by the raw, industrial sounds of early techno and the subculture that surrounds it.

The audio intersection of Platform. A selection of mixes that we have done for ourselves and others. Our mixes serve as our creative outlet in the realm of both visual and audio, all presenting their own respective themes. Click through each cover to listen.

Platform is an independent design studio housing a team of strategic and concept-led creatives. Specialising in brand identity, creative direction, digital design, and campaigns, our process involves a variety of creative mediums and story-telling to help establish, refresh and evolve start-ups and existing brands alike.

FASHION
Barkers
Bound
Canal Rd
Commoners
Earls Collection
Future Co
Good Lids
I Love Ugly
Modest Vintage Player
Parlour Store
Porter James Sports
Thom Morison
Stirling Sports
Rimor Bay



LIFESTYLE
Madame George
New Ground Coffee
Ockee Dokey
Kiosk Store
Webb's Auction House
Zi Sweet



ARCHITECTURE & INTERIORS
Attune Asset Management
Subtype Store
Textile Lofts



MUSIC
High Hoops
Foley
Wells